When marketers talk about evergreen content, they’re talking about articles, videos and content that remains relevant as time goes by. Although trends come and go, if content endures, it will continue to attract visitors. However, many internet marketers don’t know how to come up with evergreen content. If you want your articles to continue bringing traffic to your site for years to come, follow the tips listed below.
Timeless Content Saves Time
Some article and blog topics are trendy, but others stay relevant. If you are selling a smartphone app, for instance, writing about its current version is important—but that’s hard to work into an evergreen piece. You can strike a compromise when you rebrand PLR product into broader pieces on other topics.
Include Advice That Doesn’t Go Out of Style
If there’s one piece of advice you should follow when making content evergreen, it’s that it should be useful as well. Think of subjects that come up every day, such as weight loss, self-help and the like. Remember that valuable content isn’t as obvious in these days of viral social media campaigns, and you’ll need to find topics that get deeper into the subject, offering graphics, videos and articles.
Don’t Put Too Much Focus on the Products
This may seem counterintuitive at first. If you’re selling eBooks or other content online, don’t you need to describe them and their usage? While that may be true, it’s important to include those descriptions alongside content that won’t quickly lose its luster. That’s why you should write about related subjects, as opposed to the products you’re selling.
Combine Social Media Updates With Evergreen Video Content
Sites such as Youtube make it easy for IM pros to promote their self help PLR products with videos, but not many use the medium to create content that’s evergreen. These videos can rank high for years after an initial posting, and you can cash in by making a few of your own. Include links to this content on your site, blog and social media pages, so it gets fed into your periodic updates.
For most in the world of internet marketing, results are the most important thing. However, looking at things in the short term leaves you open to ignoring the crucial nature of evergreen content. It doesn’t provide an instant payoff the way a video blog or tweet can, but it will gradually draw traffic. If it’s read by enough people, your business content PLR may grow in popularity while delivering substantial search results.